The Value of a Dollar

Thursday, Sept 9

Your friend hits you up asking if you want to go to brunch on Saturday. You agree to go.

Cost: $50
Thursday, Sept 16

Parker reserved a coveted brunch table at a hot new restaurant and begs you to fill the last spot. You're saving for a trip to Marrakech, but you still agree to go.

Cost: $50
Thursday, Sept 23

Third week in a row...Parker asks you brunch for their birthday celebration. You can't turn this one down even though your Marrakech budget is slowly shrinking...

Cost: $50
Parker asks you to brunch for the next three weeks...

Cost: $150
...but you continue going...
You've now spent $300 on brunches. You're not even a big bruncher...
And that's $300 less that you can spend in Marrakech.
We can't have our cake and eat it too. Every time we say "yes" to one thing, we're also saying "no" to another.


to brunch


to your stay in an authentic Riad


to brunch


to buying a Moroccan rug in Morocco


to brunch


to your Moroccan cooking class

It's hard to always think about the future. In the moment, it probably sounds nice to have brunch with a friend. But ask yourself these four questions:

  1. Do I need it?
  2. Do I want it?
  3. Do I like it?
  4. Do I love it?

Weekly Brunch

Do I need it? No
Do I love it? No
Do I like it? Yes
Do I want it? Meh

Trip to Marrakech

Do I need it? No
Do I love it? Yes
Do I like it? No, love it
Do I want it? Yes

If you don't love brunch, why did you continue to brunch with Parker week after week?

Was it brunch or the quality time with Parker that you were craving?

Once you know which of your values you're exploiting with these brunches, you can determine if you can find a new means to the end that doesn't break your piggy bank. Can you show Parker you care about them and value time with them without spending $50 a week?

Money can't buy happiness, but you can be mindful about which core values you're actually filling with your purchases to create more satisfactory spending habits.

Be part of the movement.